Facebook has become the most popular social media outlet in the world, but in the eyes of corporate offices, it can be an immense time waster and productivity killer. However, it can be an incredibly efficient tool for connecting with other professionals, sort of like a pseudo-LinkedIn. To counter this stigma associated with social media in the workplace, Facebook has produced Facebook at Work.
LinkedIn is not only useful for the unemployed, but is also a great tool for business owners to connect with one-another. In general, social media can be a wonderful tool to grow your business. But Facebook might be a bit too social for some to take seriously, and Twitter is really only great for short announcements due to their tweet character limit. LinkedIn remains as one of the more purely work-related social media outlets. By utilizing LinkedIn as a business tool, you can jumpstart the way your company communicates both internally and externally.
It's no secret that social media has become an integral part of any business' marketing strategy. Twitter, being one of the top social media outlets, should certainly not be avoided. There is much potential to be unlocked by your business by using Twitter.